‘AAVYA’ – symbolises the first rays of the sun; the dawn of a new season, new promises and new possibilities. Our muse for this collection is Kashmir. Everysight and sound in Kashmir, every vista is a painting come to life. The rich flora, the vibrant hues, butterflies flitting out and about from petal to petal – it made us wonder, how do we immortalise this?
Adding further enchantment and glamour to this mood board are miniature Mughal-era paintings from our personal archives – treasured through the years, across generations. We have taken cues from the rich detailing and refined styling that these paintings are known and revered for, and attempted to recreate it through hand-embroidery.
The season calls for leaving behind the old and antiquated, and gleefully embracing the bold, the new and the infinite. The vibe is a stunning mesh of glamourous and refined, ethereal and elegant, classic and contemporary, making the collection timeless without losing its unique appeal. The colour palette is a vibrant burst of freshness – turmeric yellow, lilac, Rani pink, Lunar Silver, Saffron, Garnet, Amberglow, Marigold, Twilight Purple, Coral and Golden Poppy. The textures are borrowed from Kashmiri landscapes and Mughal paintings, while the movement of fabrics is light, languid and dreamy.
The aesthetics of this collection are chic yet comfortable, sensuous yet demure, youthful yet ultra-glamorous. It’s perfect for the contemporary bride who deserves couture that reflects her persona – bold, dreamy and divine, fun and exuberant, unafraid and avant-garde.