Handcrafted luxury for the modern bride,
Perfected over centuries.
Launched in 2008, Jade is the union of Monica and Karishma’s creative spirits and unique sensibilities. Like the stone it was named after, the brand is honed to be versatile – timeless as well as au courant. A decade into its journey, Jade has become the most sought-after bridal couturier among modern brides. At the heart of everything we do is a deep reverence for love. It is this love that drives us to push the envelope and stitch the past into the future in previously unimagined ways. And it reflects in each warp and weft of every Jade outfit.
At Jade, India’s finest sartorial traditions travel through time to make the dreams of today’s brides come true. Ensembles are created after understanding each bride’s spirit, ideals and personality, which then find their way onto the design. Our ideals are ever evolving, yet our feet are firmly planted in India’s rich and glorious heritage. Through the next decade, we aim to up the ante in daring designs and contemporary fusions for eclectic brides in India and across the globe.
We offer annual couture and diffusion lines, as well as bespoke heirlooms that are seamlessly interwoven with modern silhouettes through knowledge and techniques passed down through generations to our skilled craftsmen. The customization of a bridal ensemble is a three months long process, which starts only after in-depth personal consultations with the Jade Bride.
MONICA & KARISHMA
Monica Shah and Karishma Swali have had a long-standing love affair with creativity. With immersive backgrounds in creative and fine arts, spanning from painting to sculpting to interior design and architecture to music, they have worked with some of the most respected names in luxury brands across the globe. They started Jade with one goal in mind: to design bridal ensembles for women like themselves – free-spirited, discerning and a woman who makes her own rules and conventions. Someone who walks the line between heritage and modernity with élan.
Their passion for Indian craftsmanship and vintage works, and their enthusiasm for modern innovations pushes them to work together to experiment and craft their own contemporary interpretations of ancient artistry.
Monica is the master of colours and palettes, whereas Monica possesses an intrinsic talent for draping – she still personally drapes every Jade ensemble. The amalgam of their creative genius is what gives Jade its unique aesthetic – vibrant and memorable, generations of traditions draped lovingly across contemporary designs.