Autumn Winter 2018
‘ONENESS’ commemorates JADE’s decade of artistry. We celebrate our artisans’ timeless savoir-fair, epoch-defining craftsmanship and New India – confident, bold and impossibly arrived. The collection transcends geographical boundaries, and defines its own aesthetics underscoring the idea of lightweight, tactile clothing that doesn’t weigh down the wearer.
Offering that ease and simplicity in dressing without compromising on intricacy and craftsmanship, we have set out to redefine Indian couture vis a vis a juxtaposition of contemporary style with timelessness, pragmatism with panache and comfort with utilitarian chic.
Drawing beautifully from desert sands, lush gardens and surreal mountains from different parts of India and the world, and the spellbinding enchantment of celestial bodies, the collection breaks the norms of heavy-weight zardozi embroidery. Nixing the rigid boundaries of wedding dressing, we re-scale India’s indigenous signature patchwork embroideries and embellishments to dramatic effects. The result is pieces that are as light and nimble as they are ethereal, elegant and sensuous.
Ultra-luxe Italian tulle and soft organza in a luscious palette of earthy sand, rich Zinfandel, breezy blush, mystical blue and gothic black dance around the body lending an air of seduction. The interplay of transparency and opacity in ensembles create stunning troupe l’oeil body art visions. Handcrafted to address the evolved taste of today’s women who want to celebrate unhindered and untethered, the collection’s pieces also catalyse that seamless day to night transition without much effort. Delicate yet nonchalant, sensuous yet elegant, feminine yet gamine – the collection echoes the sentiment of every woman who’s a well-travelled stylista, is aware of the global trends and likes to mix and match without skipping a style beat.