BRIDAL HEIRLOOMS 2018 / 19
“Shreedha – Bridal Heirloom 2018” – Our Bridal Couture 2018 Collection keeps Radha at the heart of all artistry. For us, at JADE, she represents a holistic form of femininity. Through Radha we celebrate love, unadulterated exuberance, and experiencing a joy so profound the only way to express it is through song and dance.
It is said that, “Krishna enchants the world, but Radha enchants even Krishna”. As a goddess, she’s the incarnation of Goddess Lakshmi. As a maiden, she’s Krishna’s divine consort, his devotee and his equal. A worshipper abandoning herself to passion.
We believe that there is a Radha within each woman. The little girl standing in front of the mirror – in her mother’s heels and haphazardly draped saree, her mouth smeared with lipstick, her face a picture of pure delight. Your mother, humming the same tune of her favourite song every single morning as she goes about pouring life into every corner of the house. Your best friend, who laughs at the wrong jokes and cries at love poems. Your sister, fearlessly chasing her dreams no matter how unconventional or how often she falls. You, a little rough around the edges, too busy living in your daydreams to be concerned by conventions of the world.
The collection embodies all facets of femininity through a colour palette that’s royal, youthful and earthy. The maturity and enigma of Ocean Blue and Deep Navy, the sensual intensity of Noir Black, the fiery passion of Burnt Red, the giddying innocence of Rose Pink and the regalia of Gold, Silver and Platinum. Fine laces with floral detailing, mythological motifs and temple art lend every outfit an ethereal aura. Hand-embroidered French knots, kali work, 3D detailing and mirror and sequin work, make the collection nothing less than a surreal work of art.
Every detail is handcrafted to exude divine femininity not held back by place and occasion. There’s something for every mood, every facet of a complex persona and every kind of bride.